8 reasons clients hate you
1. You’re always late to work
2. You station is so dirty it should be quarantined
3. Your trimmers are TOO sharp and leave marks.
4. You don’t take showers regularly
5. You don’t use a toothbrush regularly
6. You try to sleep with every woman that comes in the shop.
7. You spend way too much time on 1 cut because of 1. Smoke break 2. Lunch break 3. PlayStation break.
8. Your cuts suck but no one will tell you the truth.
Everyone has their new year resolution list for 2016; barbers are no different. If you want to make your #barberlife successful in 2016, check out a few resolutions designed specifically for us!
#BARBERLIFE New Year Resolutions
- I will attend at least 1 barber education class
- I will market and promote at least for 20 minutes; 3 times a week using flyers, business cards and social media.
- I will keep utilize clipper maintenance daily and keep my trimmers sharp.
- I will buy my own neck strips
- I will buy my own razors.
- I will keep my clippers and combs sanitized and free from germs.
- I will keep my station clean.
- I will pay myself before I pay anyone else.
- I will take at least 1 day off per week.
- I will not overbook my schedule.
You have just got a job at a barbershop. You are fresh out of barber school or you are an experienced barber who needed a change of scenery. After a few weeks, your numbers are disappointing. Everyone in the shop is eating except you. Let’s examine some scenarios on why you’re not getting clients…
- You are too slow. Taking an hour for a simple bald fade is not gonna make it.
- No promotion. If you are the new guy in the shop, you have to market yourself outside of the shop AND on social media.
- You don’t look the part. If you are always unshaven or not groomed yourself, why would a client trust you?!? What are you wearing? Is it professional or comfortable? I’m not saying wear a suit and tie but at least look neat.
- Hygiene. No one’s gonna tell you this bro but…. Your breath stinks and you smell like you just came from the gym; because you just came from the gym. If you are working out before you hit the shop; hit the shower first.
- Your cuts suck… If clients are constantly unhappy with your service then it’s time to look in the mirror. Just like in school; it’s time to study. Find a barber mentor you respect and ask to sit and watch. Humble yourself and realize you are not as good as you think. Study the good barbers on You Tube and learn something. Attend a hair show and take a barber class. You have to invest in yourself if you want to be successful.
Remember, barbering is a profession that takes skill, dedication and a love for the craft. If you don’t have these 3 traits, you might want to consider finding another job… But that’s none of my business…
(Pic by Christina House. Barber-Cesar Paniagua at The Shave-Beverly Hills)
1. Clean clippers. Spray…2. Blade wash clippers. Dip…
3. Oil clippers. Lubricate…
4. Market and promote. Pass out flyers, business cards. Post your cuts on social media.
5. Clean your station.Wipe…
6. Eat at a set time and let your clients know. Nothing worse than a hungry barber who has clients waiting.
7. Enrich your barber knowledge-check out some popular barbers work on Instagram, YouTube and Facebook.
8. Update your daily money schedule. Keep track of what you make daily, weekly, monthly and annually.
9. Keep $35-$50 in small bills. 1s,5s,10s.
10. Watch the news. I personally hate the news but our clients expect us to know what’s going on in our cities. That includes weather, politics and sports.
I get a lot of emails about how to build clientele. I just relocated so I’m going to call myself an expert on this and because of my background: 18 shops, owned 3, worked in 3 states.
Here is a short list for those trying to build clientele. It works for new or experienced barbers.
1.Patience- if you are impatient you are in the wrong field
2.Promotion- Have some PROFESSIONAL business cards AND fliers made. Full color, glossy, double-sided; trust me, people hold on to these.
3. If you are at a new shop, you must spend at least 1.5 hours a day passing out fliers and business cards. I know that this gets old and sometimes you get disrespected; however, it works. For every 10 people that throw away a flyer, you got 1 client. Check the percentage on that; 100 fliers equal 10 clients. If you have been at a shop for a while and you just want to increase your existing clientele, try 30 minutes a day; every day. Do this for 3 months. By the end of those 3 months you should have at the very least 35-50 new clients.
4. 150 V.I.P. rule. As a Master Barber, you should have at least 150 regular clients. I don’t mean clients that come to you when their barber is busy. I mean every week or bi-weekly clients. These are loyal clients that will follow you to any shop. You should have this information on these 150 V.I.P. clients: cell, email, and possibly their home number. NO ONE changes their cell, email, and home number unless they’re being stalked. You should always be able to connect with these clients at any given time. Here is a test for you; on a slow day (we all have them; the money just varies. A slow day for you could be $100 or $300) text 20 of your clients and tell them that your chair is open. In 1 hour or less, you should have at least 15 of those clients setting appointments with you either that day or sometime that week. If less than 10 call you back to setup an appointment, you need to build your clientele. Also, 150 V.I.P. gives you the flexibility to know that if you moved unexpectedly, your clients would follow. If you are a part-time barber, you should have 75 V.I.P. or more.
5. TAKE YOUR TIME! I can do a fade in 6 minutes, 38 seconds. This doesn’t mean that I do this all the time. Many times, young barbers see that line in the shop growing and they go faster. Remember this, I don’t care how long you take; if your cuts are quality, people will wait. They may complain, call you a slow barber; but they will sit their butt right in your chair. Of course every one’s speed varies.
6. Offer extra services. I do this all the time and I usually get a dub. ( haircuts in Atl are only $12) I may have a request for a even cut. I may give him the cut, give him a razor line, hot towel, massage chair, and a facial. Dude is getting a bargain. They always ask, “How much?” I say $12 and they give me $20; works every time. If they give you the exact amount; guess what? You know what to give him next time; straight basic cut. However, in 18 years in cutting, that has never happened. Even if they did not have it that day, they came back later to bless me. Besides, extra services will not HURT, they can only HELP.
That’s just a few tips. Let me know what you think….